WHAT IS GROWTH HACKING?
Growth hacking was developed as an accelerated business development for start-ups, who typically have limited budgets for business development and are “bootstrapping” instead. The techniques where later adapted by ventures of all sizes up to large corporations who want to tune their quarterly sales results.
Du to budget restrictions of start-ups, growth hacking uses simple methods that are known to deliver results quickly and without expensive tools. Many techniques are using digital tools and reverse engineering of processes including social engineering.