Influencer Marketing

WHAT IS INFLUENCER MARKETING?

Influencer marketing is a new form of social marketing which drives engagement with a target group through influencers who are recognised by the target group. This has worked very well both in consumer (e.g. Instagram and YouTube) as well as in B2B settings (e.g. Linkedin and Twitter).

How Could Influencer Marketing Impact Your Industry?

Instead of selling to your target group, let renown influencers position, endorse and recommend your product or services in a way that doesn’t resemble a hard sell.

For example, Martin von Wolfersdorff is a well-known influencer in a number of industries such as titanium dioxide, plastics, packaging & plastic masterbatch, automotive, rubber & tire as well as tire recycling. As a result, the consultancy also has a large network of multiplicators and fellow influencers who can amplify engagement and reach.

It can safely be said that most of the B2B contacts we want to target already have a profile on LinkedIn and in particular C-level contacts and decision makers.

LinkedIn Marketing

LinkedIn today has over 618 million registered profiles. These people are mostly educated and senior professionals looking for career advancement. For example, LinkedIn currently has 157 million registered users in the USA and 114 million in Europe. In addition to this there are, 58 million in India and 48 million in China.

Furthermore, the automotive industry boasts approximately 8 million profiles on the social network. For instance, the machinery industry has in the region of 2,7 million, the chemical industry with 2,6 million profiles and the plastics industry with 600 thousand profiles.