Content Creation

WHAT IS CONTENT CREATION?

Content Creation is the creation of subject matter expert articles, images and videos for posting on social media as well as on corporate websites and blog pages.

How does content creation impact your business?

Instead of selling to your target group, let renown influencers position, endorse and recommend your product or services in a way that doesn’t resemble a hard sell.

For example, Martin von Wolfersdorff is a well-known influencer in a number of industries such as titanium dioxide, plastics, packaging & plastic masterbatch, automotive, rubber & tire as well as tire recycling. As a result, the consultancy also has a large network of multiplicators and fellow influencers who can amplify engagement and reach.

I love content creation in the chemical industry. Almost nobody is doing it and the few agencies who are, do not understand the topic well because they are no chemical engineers. I am a creator and chemical engineer.

LinkedIn Marketing

LinkedIn today has over 618 million registered profiles. These people are mostly educated and senior professionals looking for career advancement. For example, LinkedIn currently has 157 million registered users in the USA and 114 million in Europe. In addition to this there are, 58 million in India and 48 million in China.

Furthermore, the automotive industry boasts approximately 8 million profiles on the social network. For instance, the machinery industry has in the region of 2,7 million, the chemical industry with 2,6 million profiles and the plastics industry with 600 thousand profiles.