WHAT IS INFLUENCER MARKETING?
Influencer marketing is a new form of social marketing which drives engagement with a target group through influencers who are recognised by the target group. This has worked very well both in consumer (e.g. Instagram and YouTube) as well as in B2B settings (e.g. Linkedin and Twitter).
How Could Influencer Marketing Impact Your Industry?
Instead of selling to your target group, let renown influencers position, endorse and recommend your product or services in a way that doesn’t resemble a hard sell.
For example, Martin von Wolfersdorff is a well-known influencer in a number of industries such as titanium dioxide, plastics, packaging & plastic masterbatch, automotive, rubber & tire as well as tire recycling. As a result, the consultancy also has a large network of multiplicators and fellow influencers who can amplify engagement and reach.